You asked: Are students the true customers of higher education?

Who are the customers in higher education?

To them, the primary customers are the students, the secondary customers are the education authorities and employers and the tertiary customers are the validating bodies, ex students, families, employers, etc.

Is a university student a type of customer of the university?

Students are consumers, not customers. Consumers use a product or service. Certainly, many students both pay for and use the product of higher education, but because higher education in the United States was created to produce an informed citizenry for a democratic society, students are clearly the consumer.

Are students consumers of education?

In contrast, the perspectives of education consumers have been all but ignored by most of our nation’s colleges and universities. … College rankings equate instructional quality with faculty credentials, rather than student outcomes. But students and would-be graduates are, in fact, consumers.

Why students are treated worse than customers?

Currently they are being treated worse than a customer since they are required to incur a substantial deferred debt in order to experience a university education at the same time as being subjected to an authoritarian regime of surveillance and control in the way they learn.

IT IS IMPORTANT:  Can Chinese students get F 1 visas?

Is student a customer?

Students are students, not customers, and the learning experience is not finite. Tight (2013, p. 26) explains that the “student as customer” metaphor relates to the university being the provider of products and services (programs and support) and students act as consumers.

Why is customer service important in higher education?

The Pros to Treating Students as Customers

The advantages of this approach include increased customer satisfaction and loyalty. Taking care of customers should lead to increased retention, which is an increasingly important revenue source for higher education institutions. … More students mean more tuition revenue.

What is consumerism in higher education?

Consumerism in higher education is evident through students’ attitudes, behaviors, and expectations and has been associated with passive learning. For example, when students prefer a surface approach to learning, they do not engage in critical thinking, problem solving, and deep learning.

What is the product of a university?

For universities and colleges, the Actual Products are their courses, which includes details such as the area of study, the duration of the course, and the qualification the student gets at the end of it. The Augmented Product is the additional benefits that the institution offers.

Is higher education a consumer good?

Finally, education is one of the most expensive consumer goods on the market, which makes the risk students take in purchasing it an enormous one. Certainly, nonprofit colleges and universities are not exempt from high costs, ambiguous quality, and questionable recruitment practices.

Is education a product or service?

Education is neither a good nor a service. Rather, it is the obligation and foundation of a democratic society. In the words of Thomas Jefferson, “No other sure foundation can be devised for the preservation of freedom, and happiness.”

IT IS IMPORTANT:  Your question: What percentage of high school students participate in extracurricular activities?